One of the most common questions I get as a brand and web designer for personal brands is, "How do I select my brand colors?". I use a few different tools to help determine a color palette that will suit a brand best (you can check out 4 of my favorite here), but understanding basic color theory makes the whole process simple. If you know these 7 different color combinations, you can take the guesswork out of selecting the right brand colors.
Why is this so important? Color increases brand awareness by 80%!! So the last thing you want to do is decrease your brand’s visibility because you selected colors that won’t enhance your message.
psst...My website is getting an update (hence some old branding) but the content is still ON POINT. Check out these similar posts