One of the most common questions I get as a brand and web designer for personal brands is, "How do I select my brand colors?". I use a few different tools to help determine a color palette that will suit a brand best (you can check out 4 of my favorite here), but understanding basic color theory makes the whole process simple. If you know these 7 different color combinations, you can take the guesswork out of selecting the right brand colors.
Why is this so important? Color increases brand awareness by 80%!! So the last thing you want to do is decrease your brand’s visibility because you selected colors that won’t enhance your message.