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A Brand identity is the blueprint for the visuals of your brand and is created with your ideal client in mind. It provides the framework for how to style and use your logo, your fonts, color palette, photography, and additional graphics. Everything you create, print or digital, should be in line with your brand identity, speak to your dream audience, and help you stand out from the competition. While a brand identity is a piece in building an impactful brand, it's a vital one that helps you create a strong, memorable first impression.

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