Is your offer branding sharing the right message? (and I don't just mean an end transformation statement)
When I say “Offer branding,” I’m talking about the foundational elements of your offer - the things you have in place before you start marketing + selling it.
Yes, your transformation statement is a part of your offer to branding, but it is NOT the entire thing.
But let’s look at it first, anyways
**Apply these same questions to your module/section titles**
Offer Name
>> This + the end transformation lets your audience know if the offer helps them with what they need + reinforces the vibe. <<
Positioning
>> This messaging lets your audience know why this offer is meant for them vs. the thousands of others they could be investing in that teach the same thing. <<
Logistics + Pricing
>> This messaging lets your audience know what the experience will be like. Is it exclusive + luxurious? Is it affordable but potent? Is there a lot of 1-1 support? <<
Visuals
>> This is the first message people absorb. Make sure it lands the right impression + captures the rest of your offer branding. <<
Your Energy
>> This is what will be infused into your offer branding. If you have energy behind your offer, others will feel that + will ensure your message lands. <<
Warning: working on your offer branding may cause joy, excitement, and ease during a launch
psst...My website is getting an update (hence some old branding) but the content is still ON POINT. Check out these similar posts