Launch & Thrive helps passion-fueled entrepreneurs build, launch, and scale to a 6 figure business. When Leish, owner and business coach, first came to me for help with her branding, she had Pinterest boards and logos already mocked up. After our strategy session, she realized that what she originally wanted didn't actually align with her vision for the business, wasn't going to resonate with her ideal clients, and was too focused on what the competition looked like. Together we defined who she was trying to call in and then strategically translated that into a brand identity that supports her business. The result was a logo with a bold base font customized to have a feminine flair, accented with a lively color palette.